Sloggi

Concept/Event
Hosting the elimination stage of the "Show me your sloggi" contest as part of Sloggi´s sales campain we organised the Kesselhaus in Munich. As of Sloggi's cheeky image the candidates were to present themselves in saucy choreographies and perform various tasks to be evaluated by celebrity jurors: Gitta Saxx, Peyman Amin, Isabel Edvardsson, Magdalena Brzeska, Micaela Sabatier and Petra Springer. Furthermore we presented the new Sloggi collection in a choreographed show.